Les Bobinettes brand identity
Client : Les bobinettes
The Ricochets association targets “priority audiences”: its objective is to help them to return to work in a weakened employment market. It develops integration workshops through economic activity in two main activity branches: the Environment (rural spaces maintenance) and Textile.
Félix et associés was in charge of initiating a development strategy for the textile creation brand to build up this social and solidarity activity. Les Bobinettes was established as a full-size brand with its positioning, graphic charter (logo, visual identity, website...) and the creation of ranges of upcycled products and models, designed in collaboration with Tessigraphes design.